Introduction

The CDMSS certification in will provide you with an in-depth understanding of how to strategize and implement effective social media campaigns. The program will help you understand how to develop and curate shareable content and introduce you to the importance of marketing automation, strategy and planning.  The program will explore the intricacies of key platforms such as Facebook, Twitter, Instagram and LinkedIn along with social apps and social video.

Course Duration: 4 Days

 

Synopsis
Outline
Objectives
Audience
Certification & Exam Info
Prerequisites
Synopsis

The Specialist Certificate in Social Media Marketing allows you to clue in and understand what makes >2.4 billion social media users tick on a regular basis. You will gain mastery of how to use social media channels to distribute shareable content, create engaging conversation and drive qualified and profitable traffic that is essential for business success.  Learn the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create best practice paid and organic social media campaigns that fosters trust and increases sales.

The program is designed in collaboration digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program deliver best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.

Gaining a certification as a Certified Digital Marketing Specialist in Social, will ensure you have the essential skills and knowledge needed to excel as a social media expert. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your social media creation and curation techniques and measure and iterate the success of your social strategy.

Outline
  • Social Research
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Social Apps
  • Social Video
  • Marketing Automation
  • Strategy & Planning.
Objectives
  • Learn how use a social and content management platform to target your audience, conduct social listening and competitor analysis.
  • Understand how to embark on content seeding and how to use sharable content and paid promotion effectively over multiple social platforms.
  • Gain a mastery on the ins and outs of Facebook, Twitter and LinkedIn, Instagram and Snapchat advertising strategy, including KPI monitoring and ongoing measurement.
  • Explore the world of Marketing Automation which empowers digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism
  • Learn how to plan, research, set objectives, prepare execute the key components of a successful social strategy and ROI.
Audience

This course is catered for marketing managers, small business owners, entrepreneurs, IT managers, marketing executives who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career.

Certification & Exam Info

The format of the examination is:

  • 200 Multiple Choice Questions
  • Duration of 180 minutes
  • >60% required to pass
  • Closed book examination
  • Questions format consist of Image Based, Multiple Choice and Hot Spot questions.
Prerequisites

A background in a related discipline is not required; the aim of the Specialist Certificate in Social Marketing is to help marketers who are responsible for the planning, execution and management of social media campaigns. This specialist certificate is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

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