The Professional Diploma in Digital Marketing is an in-depth 30-hour course created and validated by the Digital Marketing Institute (DMI). In 2017, DMI was named by as among the top 30 best value digital marketing certification programs, the only non-traditional university in the list.


Certification & Exam Info

The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing. The Diploma in Digital Marketing will give you a foundational overview and understanding of how to effectively strategize and implement powerful digital marketing campaigns that achieve your organisation’s goals. From social media marketing to search marketing, you’ll learn everything you need to excel in today’s digital economy.

This course is a 4 -day classroom training and at the end of the classroom training, a 3 hours online certification exam may be taken.

Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. The Professional Diploma in Digital Marketing certificate is awarded to candidates passing the online examination. The Professional Diploma in Digital Marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).



 The ten modules of the Professional Diploma in Digital Marketing programme focuses on the planning, implementation and measurement of your Digital Marketing strategy.

 Introduction to Digital Marketing

The Introduction to Digital Marketing module provides you with a fundamental overview of digital marketing and the power to leverage it as the main driver for your organisation marketing strategy. You will an overview and appreciation of how the different digital disciplines SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing work in concert with your overall marketing strategy.

Search Engine Optimisation

The Search Engine Optimisation (SEO) module teaches you on the most effective technique to enhance your website’s position and ranking with search engines, including Google. The module covers the key concepts and terminology used within the field of SEO and provides you with the ability to create, analyse and carry out an effective SEO strategy for your business.

Pay Per Click Marketing

The Pay Per Click (PPC) module demonstrates how to create and manage effective search advertising campaigns. Learn key concepts and terminology that helps you create keyword research that is align with your target audiences’ interests.

Email Marketing

The Email Marketing module enables you to create powerful email campaigns that will nurture existing customers, generate new leads, increase conversion success for your campaigns. Learn how to create powerful subject lines and relevant body copy that appeals to your target audience that will boost the open rate and click through rates for your email campaigns.

Digital Display Advertising

The Digital Display Advertising module provides you with the skills and knowledge to create and launch effective digital display campaigns. The module covers the core concepts and terminologies (Ad formats & features, Targeting & Tracking) associated with digital display advertising, and explores what is involved in developing and managing clickable advertising campaigns.

Mobile Marketing

The Mobile Marketing module provide insights into the latest mobile trends, technologies and platforms used in mobile marketing. You will have an appreciation of how to leverage these tools and platforms to provide mobile first and leveraging contextual and location targeting to reach out to your target audience.

Web Analytics

The Analytics module enables you to track and optimise your digital marketing campaigns. You will learn how to build an online reporting template for your business, and learn about the range of digital tools that will help you understand how to measure and monitor online inbound and outbound web traffic. Learn how to set up your Google Analytics account, apply and learn how to read the key data to derive insights that drive your campaign activities.

Social Media Marketing

 The Social Media Marketing module consist of two modules. The first module enables you to grow, engage and excite your fan base across the key social media channels like Facebook, LinkedIn, YouTube and Google+. The second module dives into the importance of social listening as the starting point of any social media strategy to understand the needs of your target audience. You will also be introduced to the features and power of social media advertising to reach out to new prospects.

Strategy & Planning

The Strategy and Planning module provides a step by step approach to put together a digital marketing plan that incorporate the key principles from the other modules. You will the skills to create a situational analysis, define your target audience, develop appropriate campaign budget with measureable performance outcomes.



This course and qualification provides an introduction to key concepts in digital marketing for marketers. Candidates can expect to gain the following key competencies related to this certification:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute effective and clickable digital display campaigns
  • Capture, segment and manage email subscribers to launch a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyse and optimize your overall digital marketing activities
  • Create a digital marketing plan that is align to achieve your business goals
  • Marketing Executives, Managers, Senior Management who wants to understand digital marketing and optimise their digital marketing channels
  • IT Managers who wants to understand the commercial focus of digital marketing
  • Business owners who need to leverage on digital and social channels for gaining new customers or opening new markets
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

This course is suitable for anyone seeking a career in digital marketing. The aim of the Professional Diploma in Digital Marketing is to enable prospective students to learn key concepts in digital marketing at a foundation level.

Certification & Exam Info

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).


 The Professional Diploma in Digital Marketing is assessed by a three-hour exam. The exam format is as follows:

  • Multiple choice
  • 3 sections of multiple choice
  1. Image based Multiple Choice
  2. Matching
  3. Hot Spot questions
  • 60% and above to pass
  • Closed book

No prerequisites for attending this course

Related Courses

There are no upcoming events at this time.

Download Brochure