Introduction

The (CDMP) certification in digital marketing will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Course Duration : 4 Days

Synposis
Outline
Objectives
Audience
Certification & Exam Info
Prerequistes
Synposis

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you. The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, Paid Per Click (PPC) marketing and Search Engine Optimisation (SEO).

The program is designed in collaboration digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program deliver best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.

Gaining a certification as a Certified Digital Marketing Professional, will ensure you have the essential skills and knowledge needed to excel as a digital professional. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Outline
  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy.
Objectives
  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Use suitable social media channels to grow and engage an audience
  • Measure and optimize social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business.
Audience

This course is catered for senior management, marketing managers, small business owners, entrepreneurs, IT managers, marketing executives who need to develop or implement an online marketing strategy for their organization, anyone looking to pursue a career in digital marketing.

Certification & Exam Info

The format of the examination is:

  • 200 Multiple Choice Questions
  • Duration of 180 minutes
  • >60% required to pass
  • Closed book examination
  • Questions format consist of Image Based, Multiple Choice and Hot Spot questions.
Prerequistes

A background in a related discipline is not required; the aim of the Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

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