Introduction

The (CDSSP) certification in digital social selling is designed to help you integrate digital techniques into your sales process to acquire more prospects, reduce lead times, nurture customers and drive revenue. You will be introduced to the most effective digital and social selling tools and techniques to maximize the impact and ROI of your social selling initiatives and help you understand how to implement a digital sales strategy in your organization.

Course Duration: 4 Days

Synopsis
Outline
Objectives
Audience
Certification & Exam Info
Prerequisites
Synopsis

As traditional selling methods are no longer enough to sustain success; digital tools and techniques are now an essential component of any efficient selling strategy, and are revolutionizing sales and prospecting. We know this huge shift can pose challenges for any sales and business development roles and for organization who are seeking effective ways to generate leads and prospect for new customers.

That’s why we have designed a professional sales certification that can make a difference - a program that is Industry aligned.  Our program can help you stand out from the crowd and to highlight your digital sales prospecting and conversion capabilities to boost your credibility and transform you as a digital sales specialist.

The program is designed in collaboration digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program deliver best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.

Gaining a certification as a Certified Digital Social & Sales Professional, will ensure you have the essential skills and knowledge needed to excel as a digital sales specialist. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your sales techniques and measure and iterate the success of your digital sales strategy.

Outline
  • Introduction to Digital & Social Selling
  • Digital Research
  • Sales Enablement
  • Customer Relationship Management
  • Social Content
  • Digital Sales Messaging
  • Digital Engagement
  • Social Account Management
  • Digital Sales Leadership
  • Integration & Strategy.
Objectives
  • Acquire more qualified prospects
  • Reduce lead times and nurture leads more effectively
  • Achieve a more balanced pipeline
  • Increase your conversion rate
  • Develop your online brand by creating and promoting relevant content
  • Build solid relationships online, ensuring client satisfaction and repeat business
  • Adapt the tone, style and type of your content based on your target audience
  • Optimize territory and pipeline analysis and define growth strategies
  • Maximize the impact of your digital & social selling with the use of CRM tools, digital tools and social media platforms
  • Understand how to lead the implementation of a digital sales strategy in your organization.
Audience

This course is catered for Salespeople, Consultants and Sales Representatives of all levels, Business Development Executives and Managers, Account Managers, Relationship Managers and those leading sales teams, anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

Certification & Exam Info

The format of the examination is:

  • 200 Multiple Choice Questions
  • Duration of 180 minutes
  • >60% required to pass
  • Closed book examination
  • Questions format consist of Image Based, Multiple Choice and Hot Spot questions.
Prerequisites

No pre-requisite is required. Anyone can apply for the Professional Diploma in Digital and Social Selling. We recommend this specialist diploma course to sales professionals or individuals interested in pursuing a digital sales career in the industry.

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